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The Self-Made Billionaire Effect Summary

The Self-Made Billionaire Effect Summary

There's a hell of a lot of books out there on the habits and thought process of millionaires ('The Millionaire Next Door' is a great one) but when it comes to billionaires there's not a lot out there...
There's millions of millionaires, yet only around 800~ billionaires in the world today.

What sets them apart from the millionaires and the rest of the population?

That's what John Sviokla and Mitch Cohen aimed to find out...

First, Let's Dispell A Few Myths... 


Very few billionaires stumbled upon succes at an early age - when it comes to the uber rich most people think of the 20 year olds starting social networks in their college dorms... those cases are few and far between.
70% of self-made billionaires are over 30 years of age, 40% are 40 years of age or older!

It's Not Always Tech

The Tech industry equates for less than 20% of self-made billionaires.
Although the Tech industry is booming there are billionaires coming out of every industry (apparel, publishing, real estate, money management etc.)

They Don't Fear Red Oceans

A 'red ocean' is an existing, competitive field - take energy drinks for example.

The founder of Red Bull barged his way into a competitive industry and emerged a billionaire.

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They're Not Necessarily 'Lucky'

Many confuse luck and timing, but we'll get into timing a bit later...

Over 90% of self-made billionaires have launched more than one success business venture.
Did they get lucky twice? Nope.

They Didn't Build A Fortune Overnight

As mentioned above, 70% of self-made billionaires are over 30 years of age, 40% are 40 years of age or older.

50% of these individuals were working before they were 18 years old.

30% of these individuals launched their first business venture before they were 22 years old, wtith 75% launching before 30 years of age.

Now, Here's A Summary Of How Self-Made Billionaires Think...

1. They Operate In A World Of Duality

“The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” F. Scott Fitzgerald

Most people hold a bunch of single ideas and thought processes in their head, billionaires operate using dual thought processes, for example:

Empathetic Imagination

They genuinely see the consumers problem and marry this up with new ways (or improved ways!) of solving this.

Patient Urgency

They understand how important it is to move quickly, however they're also patient as they know they need to strike at the right time.

See also
The Master-Key To Riches Summary by Napoleon Hill

2. They Partner Up

The vast majority of billionaires are known as 'producers', they've got grand ideas and a vision of the big picture, but when it comes to narrowing down to specifics, be it the accounting or the technical side of the business they MUST partner with performers.
The performer has specific subject knowledge, they work on and within known systems.

The producer sets the proverbial course of the vessel, the performers drill down into their specific areas to ensure they arrive there.


  • Have the overall plan and blockbuster business idea
  • Bring  together a number of performers
  • Operate in a world of duality to understand customer needs and test extreme ideas to find the best solution


  • Are subject matter experts
  • Work within a specific section of an established (or bootstrapped) organization

3. They Think Differently When It Comes To Risk... 

When an opportunity presents itself there's always an associated risk. The average person focuses greatly on the potential loss.

Most people “overestimate the risk of failure and underestimate the risk of missing out on a gain.”

The loss of $5,000 for that initial investment.

The loss of months of their time if the idea doesn't catch on like wild fire.

The billionaire thinks completely opposite when it comes to risk...

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They're more concerned about the lost opportunity.

They're mentally tough and emotionally resilient, they're willing to put what they have on the line (that said they never bet their last penny!) to cease the opportunity at hand.

4. They Guard Their Time! 

As mentioned above the billionaire has the producer mindset, they're operating in a world of duality, working both fast and slow, identifying and relating to customer needs while brainstorming and testing extreme solutions.

This is all they should be doing.

There's no way they can come up with billion dollar ideas if they're stopping work every 30 or 45 minutes for meetings, phone calls and other trivial distractions.

The schedule of their executives, secretaries and performers will often be far, far busier than their own.

>>Pick Up Your Copy Of 'The Self-Made Billionaire Effect Here<<

Scott J.
Scott J.
I’m SJ. I’m a fitness enthusiast and published author. I transformed my body from a skinny fat 135lbs with 18% body fat to a solid 192lbs at 8% body fat. I became qualified in a field I was passionate about. I founded several online businesses that allow me to pursue ideas and projects in my life that I am passionate about without having to constantly worry about money. I published several eBooks explaining the training and dieting techniques I used to achieve the body I have today. I learnt a plethora of new information on dieting and fitness by reading and applying what I read, to find out what does work and what doesn’t work, because as I’m sure you’ve noticed the health and fitness industry is full of non-sense claims and BS. I found out what was true and what worked for me and applied that knowledge. And you bet I had fun during the whole process.

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