In the fitness industry, things happen fast.
I remember reading an article a couple of years ago about 'ShredZ' a new company marketed exclusively via social media.
A twenty something built his brand from zilch to millions over the course of a year.
Viral social media marketing.
If you build a legitimate business, take Legion Supplements for example your brand will spread through the mouths of others for all of the right reasons. Supplements that live up to their claims, brand ambassadors and owners that stand behind their product and walk their talk.
The word of mouth is positive, your built your business on a solid foundation and it'll flourish provided you continue to put in the work.
In order for that to work you can't cut corners, you can't rip people off and you certainly can't deceive people.
Because the internet is the public domain, if someone gets ripped off they can post about it all over the internet, and when word gets out you're fucked.
Your Reputation Is All You Have
If you wrong the people, they'll find out - they word will spread and you'll be out of business, so sorry.
Charging hundreds of dollars for copy 'n' paste meal plans, utilizing virtual assistants to interact with your clients while claiming to be you and photoshopping your images into oblivion and telling your clients 'follow my meal plan and take these ShredZ supplements and you can have this physique too!'.
ShredZ And Their Associated Athletes (i.e. Devin Zimmerman) Are The Scum Of The Fitness Industry
Over the last few months there's been a copious amount of cases posted on Reddit, Bodybuilding.com and Instagram of ShredZ athletes photoshopping their photos, scamming clients, running fake competitions and requesting payments as 'gifts' via PayPal to ensure their new client will never see their funds again when they soon find out just how crooked this company is.
Steer clear of ShredZ, Devin Physique (Devin Zimmerman), Paige Hathaway and any and all athletes associated with the brand ShredZ.
Remember, your reputation is all you have.