HomeCognitive BiasesInfluence-From-Mere-Association Tendency Bias

Influence-From-Mere-Association Tendency Bias

Influence-From-Mere-Association Tendency Bias

Number 8 Of The 25 Cognitive Biases... 

We often associate brands, people and groups with others based on advertising along with what we're told.

Examples Of The Influence-From-Mere-Association Tendency Bias

Big brands understand the association or pavlovian bias and use this to their advantage ALL of the time.
For example, Coca Cola sponsors athletes, celebrities and likes to get there name out at any major event they can.

Why are Coca Cola spending so much time and money investing in these people and events that aren’t really linked to their product?

So your brain subconsciously associates the Coca Cola brand with these great people and fun times.

The end result? You spend more money on their product as your brain has perceived the experience of having their product as fun and ties in the association of the greats you’ve seen associated with the brand.

How To Avoid Falling Victim To The Influence-From-Mere-Association Tendency Bias

Cut the advertising and the associations you have in your mind and examine the object, person or product themselves for what it is.

If you're in your local supplement store and you're buying protein ask yourself if you're buying that particular protein because of the studies performed on it, the value for money and the macronutrient profile contained within the protein supplement, or if you're buying it just because of the fitness models and celebrities associated with that particular product or brand.

See also
Liking/Loving Tendency Bias

If your answer is the later.... well it's time to reevaluate your options.

Want To Know More About Charlie Munger's Cognitive Biases & How To Dominate Life? 

Charlie's almanack

I recently purchased Charlie Munger’s flagship book, Poor Charlie’s Almanack – a book filled with hundreds of pages of wisdom from a billionaire and master of mindset and mental frameworks to improve your life..

This book cost me $65 USD. To most this will seem absurd…

“$65 for a book?! What a waste of money”

…these are the same people that spend hundreds of dollars on junk food and alcoholic beverages on Friday and Saturday night.

Delay The Instant Gratification

Don’t adopt the epicurean mentality of “eat, drink and be merry for tomorrow we die.”
You must think long term, you must delay the instant gratification we’re so used to experiencing in this life and invest for tomorrow (stoicism).

“Don’t invest in things that’ll rust, rot or depreciate, invest in things that’ll be worth more later or make you be worth more later”.

The information in this book is worth well over $65 if read and implemented, the information on investing and cognitive biases is worth its weight in gold.

But remember, It’s the application of knowledge that counts, not just the acquisition (read it and take action!)

See also
Contrast-Misreaction Tendency Bias

Check it out and grab your copy of Poor Charlie’s Almanack here.

Scott J.
Scott J.
I’m SJ. I’m a fitness enthusiast and published author. I transformed my body from a skinny fat 135lbs with 18% body fat to a solid 192lbs at 8% body fat. I became qualified in a field I was passionate about. I founded several online businesses that allow me to pursue ideas and projects in my life that I am passionate about without having to constantly worry about money. I published several eBooks explaining the training and dieting techniques I used to achieve the body I have today. I learnt a plethora of new information on dieting and fitness by reading and applying what I read, to find out what does work and what doesn’t work, because as I’m sure you’ve noticed the health and fitness industry is full of non-sense claims and BS. I found out what was true and what worked for me and applied that knowledge. And you bet I had fun during the whole process.

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