HomeCognitive BiasesSocial-Proof Tendency Bias

Social-Proof Tendency Bias

Social Proof Tendency Bias

Number 13 Of The 25 Cognitive Biases... 

We look at what everyone else is doing in order to determine what we’ll do.

Examples Of The Social Proof Tendency Bias

Say there’s a shooter running around madly, if everyone else was sitting on the floor calmly you would do the same – social proof is telling you that’s the right thing to do.
On the other hand if everyone was running around in a flurry screaming you’d be doing the exact same thing! You wouldn’t even think of sitting still on the floor.

I used the shooter example as Charlie Munger states that this is over-influence from social proof is at its strongest under conditions of stress.

This social proof tendency is apparent in business too, if one business starts doing certain processes differently or starts adding assorted products to their lineup often you’ll find their competition doing the exact same thing without knowing why! It sets off a chain reaction as it seems to be ‘the right thing to do’ every though it may very well not be.

How To Avoid Falling Victim To The Social Proof Tendency Bias

Think for yourself, when it comes to business and fitness specifically most people are just following what they've seen or heard without any specific knowledge or reason as to why they're doing it.
Do your own research and decide upon what is best for you instead of blindly chasing the masses.

See also
Doubt/Avoidance Tendency Bias

Want To Know More About Charlie Munger's Cognitive Biases & How To Dominate Life? 

Charlie's almanack

I recently purchased Charlie Munger’s flagship book, Poor Charlie’s Almanack – a book filled with hundreds of pages of wisdom from a billionaire and master of mindset and mental frameworks to improve your life..

This book cost me $65 USD. To most this will seem absurd…

“$65 for a book?! What a waste of money”

…these are the same people that spend hundreds of dollars on junk food and alcoholic beverages on Friday and Saturday night.

Delay The Instant Gratification

Don’t adopt the epicurean mentality of “eat, drink and be merry for tomorrow we die.”
You must think long term, you must delay the instant gratification we’re so used to experiencing in this life and invest for tomorrow (stoicism).

“Don’t invest in things that’ll rust, rot or depreciate, invest in things that’ll be worth more later or make you be worth more later”.

The information in this book is worth well over $65 if read and implemented, the information on investing and cognitive biases is worth its weight in gold.

But remember, It’s the application of knowledge that counts, not just the acquisition (read it and take action!)

Check it out and grab your copy of Poor Charlie’s Almanack here.

See also
Deprival-Superreaction Tendency Bias
Scott J.
Scott J.
I’m SJ. I’m a fitness enthusiast and published author. I transformed my body from a skinny fat 135lbs with 18% body fat to a solid 192lbs at 8% body fat. I became qualified in a field I was passionate about. I founded several online businesses that allow me to pursue ideas and projects in my life that I am passionate about without having to constantly worry about money. I published several eBooks explaining the training and dieting techniques I used to achieve the body I have today. I learnt a plethora of new information on dieting and fitness by reading and applying what I read, to find out what does work and what doesn’t work, because as I’m sure you’ve noticed the health and fitness industry is full of non-sense claims and BS. I found out what was true and what worked for me and applied that knowledge. And you bet I had fun during the whole process.

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