In today’s fast-paced industrial world, few stories stand out like that of Claude Edward Elkins Jr—a man whose rise from humble beginnings to the C-suite of a Fortune 500 transportation company is nothing short of inspiring. With grit, intelligence, and relentless dedication, Elkins has transformed not just his career, but also the business strategies of one of America’s largest railroads: Norfolk Southern.
His name may not be splashed across headlines daily, but for those in logistics, rail, and commercial transport, Claude Edward Elkins Jr. represents everything that makes the American spirit of opportunity and perseverance thrive.
Early Life and Humble Beginnings in Virginia
Claude Edward Elkins Jr. was born and raised in the hills of southwestern Virginia. His formative years were shaped by the values of discipline, hard work, and resilience—qualities that would later define his professional ethos. The small-town backdrop played a vital role in grounding him, instilling a sense of purpose and humility.
Before entering the corporate world, Elkins first served in the United States Marine Corps. This experience not only forged his character but introduced him to the strict standards of discipline and leadership—tools that would become instrumental in his future success.
Academic Foundations: A Blend of Literature and Logistics
Elkins pursued a Bachelor’s degree in English from the University of Virginia’s College at Wise. It might seem unusual for a future railroad executive to begin his academic journey in literature, but this background gave him a unique lens for communication and strategic thinking.
Understanding that logistics required more than just technical knowledge, Elkins later earned an MBA from Old Dominion University, with a focus on Port and Maritime Economics. He didn’t stop there—he further honed his skills through executive education at Harvard Business School, UVA’s Darden School of Business, and the University of Tennessee Supply Chain Institute.
Each educational chapter sharpened his leadership acumen, allowing him to straddle both operational and commercial domains with ease.
Entry Into the Railroad Industry: On the Ground Floor
In 1988, Claude Edward Elkins Jr. joined Norfolk Southern, not as an executive, but as a road brakeman. It’s a role that involves coupling rail cars, operating track switches, and ensuring safety protocols are followed to the letter. Most executives never see the ground-level work. Elkins lived it.
From there, he advanced to become a conductor, locomotive engineer, and relief yardmaster. This operational foundation gave him an insider’s view of the railway system—a perspective that would later inform some of his most impactful strategic decisions.
Transition to Commercial Leadership at Norfolk Southern
After two decades immersed in intermodal operations and marketing, Elkins transitioned into leadership roles that blended his operational know-how with market insight.
He took on roles such as:
- Group Vice President of Chemicals Marketing
- Vice President of Industrial Products
- Vice President of Intermodal
- Chief Marketing Officer
Eventually, he was named Executive Vice President and Chief Commercial Officer of Norfolk Southern, one of the top positions in the company. In this capacity, he oversees several divisions, including intermodal, automotive, industrial products, real estate, logistics, and field sales.
Leadership Style: Operational Empathy Meets Strategic Foresight
Elkins’ leadership style is deeply informed by his early railroad experiences. He leads with a blend of operational empathy and commercial pragmatism. He understands both the limitations and the strengths of on-ground operations. This rare alignment allows him to develop strategies that are executable, efficient, and customer-focused.
Colleagues describe him as methodical, yet approachable. He’s known for empowering his teams, fostering open communication, and prioritizing safety, reliability, and performance in every initiative he leads.
Industry Influence Beyond Norfolk Southern
Elkins is not just a corporate executive—he’s a significant figure in the broader transportation and manufacturing sectors. He serves on the Board of Directors of the National Association of Manufacturers and TTX Company, a railcar pooling company owned by North America’s leading railroads.
He actively contributes to forums like:
- The North American Rail Shippers Association
- The Traffic Clubs of Chicago, New York, and Pittsburgh
- The Georgia State University Marketing RoundTable
His role in these organizations speaks volumes about his industry standing and the respect he commands among his peers.
Navigating Industry Challenges with Confidence
The railroad and logistics industries are not without their challenges—supply chain disruptions, evolving safety regulations, competition from trucking, and rising customer expectations.
But Elkins has never shied away from complexity. Under his leadership, Norfolk Southern has implemented adaptive strategies to manage intermodal growth, price competitiveness, and technological modernization. He’s been at the forefront of reshaping customer service models, improving rail reliability, and driving sustainability across the organization.
Commitment to Continuous Learning
Even with decades of experience, Elkins continues to invest in learning. His regular participation in executive education and industry forums underscores a core belief: that staying ahead means never standing still.
This mindset resonates strongly with emerging professionals who seek to model his trajectory—not just upward, but inward toward constant growth and improvement.
Claude Edward Elkins Jr: A Legacy in the Making
Claude Edward Elkins Jr. is far from done. As he continues to lead Norfolk Southern through industry changes and market shifts, his contributions will undoubtedly shape the future of U.S. rail and intermodal logistics.
His journey—from brakeman to Executive Vice President—stands as a testament to perseverance, humility, and leadership grounded in real-world experience.
For anyone looking to understand how character, competence, and continuous learning can drive long-term success, look no further than Claude Edward Elkins Jr.
FAQs
Who is Claude Edward Elkins Jr.?
He is the Executive Vice President and Chief Commercial Officer of Norfolk Southern, with a career spanning from field operations to executive leadership.
What is his educational background?
He holds a BA in English and an MBA in Port and Maritime Economics, along with executive education from Harvard and UVA Darden.
What roles has he held at Norfolk Southern?
He began as a road brakeman and advanced to conductor, locomotive engineer, and various commercial roles before reaching the executive suite.
What boards is he a part of?
He sits on the boards of the National Association of Manufacturers and TTX Company.
What industries does he influence?
Rail, intermodal logistics, manufacturing, and supply chain management.
What sets his leadership apart?
A deep operational background, combined with strategic commercial leadership and a people-first management style.
Conclusion
Claude Edward Elkins Jr. is more than a business executive—he is a story of tenacity, grounded leadership, and the pursuit of excellence. His rise through the ranks proves that understanding every layer of an industry, from the ground up, creates leaders who are not only effective but transformative.
His journey is a powerful lesson in the value of grit, vision, and continuous learning—and his story will no doubt continue to inspire both seasoned professionals and newcomers to the logistics industry.
Amber Hanby