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The Secret Behind WD-40 – A Tale of Success, Failure and the Process

WD-40, you’ve seen it, you’ve probably got some in your garage right now.


It’s a handy tool!

“But SJ, what does this have to do with your fitness blog and what significant does it play?”

Glad you asked!

WD-40 actually stands for ‘Water Displacement – 40th Attempt’

WD-40 cleared over $300 million dollars in sales last year

Well worth the 39 failed attempts to create the product don’t you think?

Success does not, and will not come overnight.

Success is a process, not an event

It takes time

Winning the lottery is an event - a game played by people who are not willing to put in the hard work to better their position in life and instead opt to waste their money on a piece of paper that gives them a 1 in 3 billion chance of striking it big...  

Because success is a process, once you have mastered and performed the process it can be repeated.

An event such as winning the lottery only happens once, so you better hold onto every single penny because you don’t know how to get it again.

Every successful person and organization in the world today kept moving when they made mistakes and reached failure. In the beginning there was a belief – that they would succeed no matter what adversity crossed their paths.

See also
Chasing Your Goals, The Grind & The 5 Year Rule

We always see the end product; whether that be an in-shape body or a successful start-up company – yet we don’t always see the work that occurred day-in day-out to achieve the echelon of success.

I always get told I have 'good genetics' or I'm 'lucky' to be in shape. These people don't know I worked my ass off.

What’s your take on success? Let me know in the comments below! 

Scott J.
Scott J.
I’m SJ. I’m a fitness enthusiast and published author. I transformed my body from a skinny fat 135lbs with 18% body fat to a solid 192lbs at 8% body fat. I became qualified in a field I was passionate about. I founded several online businesses that allow me to pursue ideas and projects in my life that I am passionate about without having to constantly worry about money. I published several eBooks explaining the training and dieting techniques I used to achieve the body I have today. I learnt a plethora of new information on dieting and fitness by reading and applying what I read, to find out what does work and what doesn’t work, because as I’m sure you’ve noticed the health and fitness industry is full of non-sense claims and BS. I found out what was true and what worked for me and applied that knowledge. And you bet I had fun during the whole process.

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