Be A Builder
Men were born to be builders, from ancient times to modern day this trait remains unchanged… our grit and resolve on the other hand has, in ancient times building was often out of necessity, a life or death style of scenario.
Today men are lazy.
You can get by living a suboptimal life; actually I’d go as far as saying living a suboptimal life among a plethora of average joes is encouraged. No one wants you to stick out by going above and beyond what is expected of you.
Life is an easy sail as the essentials are taken care of there’s no need to go above and beyond. You can get by with a weak physique and by checking in and out of work collecting a pittance from the boss every fortnight.
That my friend is a life of mediocrity. Don’t allow yourself to be so lazy as to settle for that.
On the other hand if you want to live a life of extraordinary measure there’s two things you must build…
You Must Build A Physique That Resembles A Greek God
Your body is a reflection of your mindset. A strong, iron willed, dedicated man will have an outer appearance that reflects – an iron forged physique.
Fitness websites, celebrities and essentially any company profiting from fitness, health or the lucrative weight loss niche will use big words, insane protocols and unnecessary tools and methods to confuse you into buying their product to supposedly achieve that physique.
Don’t buy into it.
A fantastic physique is built utilizing 2 principles and 2 principles only. These are how I built my physique and I regularly get accused of steroid use on my Instagram progress photos, so you can bet on these 2 principles yielding you extremely noticeable results!
Increase the reps, weight and time under tension on your compound exercises including the squat, deadlift, bench press and military press with each and every workout.
Read more on progressive overload here.
Tailor your diet to your goal. Weight loss will require a caloric deficit and mass gain will require a caloric surplus. Unfortunately you can do both at the same time – this is why it’s crucial that you have a goal – otherwise your diet will be all over the place and you’ll waste time gaining no mass nor burning fat.
You Must Build A Profitable Business To Become Self Sufficient
If you’re an employee regardless of how long you’ve been with your company you’re expendable. A good employee is a profitable employee as Dan Kennedy says… even if you’re best friends with your boss when times get tough you’re going to get axed before he lets the business goes under. This is the hard truth.
Now that you realize that loyalty doesn’t pay when a large company values profit over all it’s time to become self-sufficient and stop collecting a devalued pay check every fortnight.
The (supposed) reason why 99% of people don’t start a business is the generic excuse “I don’t know what to do!”
No one knows what they’re doing instantly. You didn’t know how to ride a bike and you didn’t learn to ride a bike by sitting in a classroom reading about it, you learned how to ride a bike by climbing on, trying to pedal, falling on your ass and swiftly dusting yourself off before trying again.
In essence you learnt by DOING.
Starting a business has been the same for me, research, implement, crash, pivot.
Here are two quick ideas to get you started that have worked for me
Monetize your existing specialist knowledge
Do you have extensive knowledge of a sport, hobby, industry or interest? Package your knowledge into an eBook, video course, series of webinars or start publishing a blog.
Create easy to follow, attractive content that’s free from fluff or BS.
There’s thousands of courses on how to play a guitar, how to lose fat and how to build confidence so market saturation should not be of concern if you have solid knowledge and experience, put your own spin on it and package it all together ensuring presentation is top notch.
That’s what I did with my most recent book, F.U. Fat – having spent years figuring out what actually does work when it comes to burning fat and getting shredded versus all the bullshit out there I spent several months pouring my knowledge and experience along with references to studies and the like to back up my words.
I’ve walked the walk and my product gets results, unlike the plethora of generic courses created by internet marketers that’ve never sold a copy because they’ve never stepped inside a gym themselves.
If you plan on building a business with information products you need to actually know what you’re talking about. If you don’t know what you’re talking about it shows.
F.U. Fat has sat in the top 20 Men’s Health best-selling books on Amazon since launch and has earned me thousands of dollars.
Play the game of supply and demand (with physical products)
Look for trends, find out what people are looking for, how much they’re willing to pay and fill the demand while retaining a profit. I started my first business at 19 years of age because my friends and I were unable to find any bodybuilder style stringer singlets in Australia, a few weeks later I received my first shipment of 36 custom printed singlets from Thailand that I ponied up $256 for and scaled up that business over the following 2 years.
As supply overtook demand and prices decreased (making stock harder to move) I exited the gym clothing niche, when your proverbial well (niche) dries up instead of wasting your precious time trying to scrap the bottom of the barrel find a new well (niche).
This ties in with the ever popular Charles Darwin quote “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”